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THE BRAND EQUITY OF KOKO MINDA FOOD INDUSTRIES FROM CUSTOMERS PERSPECTIVE
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- Description:
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Koko Minda can create brand equity for their products by making it memorable, recognizable, and superior in quality and reliability. This project objective is to determine the factors affecting band equity from customers view. Brand equity consist of 5 dimension including brand association, brand awareness, brand loyalty, image quality and brand image. The method of collecting data is divided by two, primary and secondary data. For primary data, we get data from journals, articles that we have read. Secondary data are from questionnaires and interviews. An interview session was conducted with the Koko Minda’s manager.
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1. NURUL HAZIQAH BINTI ZAINURIÂ
 2. NUR ADRIANA BINTI YAHYA
3. NUR AMIRAH BINTI EDI AZLI
 4. LINDAWATI BINTI SAKIDIN
- Submitted By:
- Md Nor Sirat (webmaster)
- Submitted On:
- 26 Feb 2020
- Filesize:
- 9.44 Kb
- Downloads:
- 13
- File Version:
- JP
- File Author:
- MISS ZAIMILATUN LAILA BINTI ZAINAL ABIDIN
- File HomePage:
- Click to view
- Submitted On:
- 26 Feb 2020
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